Dezains Cry gets associated with CRY Foundation to help underprivileged children

10,000 children die every single day in India. More than in any tsunami, flood, earthquake, famine or war. Half of India's children are deprived of their fundamental right to education every day. Two million Indian babies die each year before they celebrate their first birthday. Millions of India's children go to bed each night hungry, hopeless and angry. We as a nation; seem quite content to tolerate this violation of their constitutional rights.

It is because of this reality that CRY - Child Rights and You is active in India- to amplify the voice of children. They partner with grassroots-level NGOs working with children, their parents and communities. They have over 30 years of expertise working in this area; in over 13000 villages and slums across 20 States. The situation has to be improved not just by enrolling children in schools but by addressing the root causes that keep them hungry, illiterate, exploited and abused. Causes like gender, caste, livelihoods and displacement.


CRY foundation have indeed achieved many triumphs in their life-span. But the outlook for most of India's underprivileged children will not change on a significant scale unless we start thinking of children, not as objects of sympathy, but as citizens with the same rights that we consider our due. That we believe, really believe, that every child, regardless of birth and circumstances is truly equal. That we realize the policies and the everyday choices we make, must seek to address the root causes of children's problems not just their superficial manifestations.

We must all - as voters, parents, teachers, investors, neighbors, businesspersons, lawyers, consumers, activists, students, judges, administrators, journalists and politicians alike - overcome our apathy, cynicism and sheer inertia and reconfigure our priorities to put children first.


We at believe that those less fortunate children have equal right to be happy as much as we do. They too have their birthdays and they too would love to celebrate them. Just think about that poor kid who is about to die because of hunger before you grab a bite of Rs.400 pizza at a fancy restaurant! Doesn’t your heart ache even thinking about how more than half of Indian youth is struggling even to make sure that they get something to eat at least once a day.


We have, in our small way, tried to join the helping hand with CRY to help in their cause. We donate Rs.10 to CRY Foundation for every sell made at We would love to see all of our customers to join our hands. During checkout, you will have an option to donate a small sum of money which can change a child’s life. Together we sure can create a bigger impact. Let us try to create a better world-not just for ourselves but for all of our fellow Indians. 



A gift is important for us- a gift that expresses emotions the best, that takes our relationships forward, that beckons us into the world of an esteemed magnitude where we find the true meaning of bond. So, a gift is always a precious thing- especially when it comes from a special person, the one who is really close to you.

But have you ever thought how important would that gift be if it becomes useful to someone absolutely not related to it- how great would you feel to receive or buy a gift that might contribute in shaping someone’s future, bringing someone education and turn someone’s tears into happiness? Yes, that’s what is going to make gifting experiences even better and tells you how.

CRY, Mumbai is by far a very well known NGO which works entirely for the development of the deprived children of India, fighting for their children right. They work with a vision of having an India where every child, even if economically deprived will thrive healthy, happy and grow up to be creative to his or her own accord. They also visualize a society in which the rights of a child is honored and protected leading their way to seeking equality for all, dignity and justice being their pillars. Do you support this vision? If you do, then you should stand by CRY. You should be a part of their mission either directly as an intern or volunteer or through an indirect stand.

The missions of CRY are quite simple- they want to empower and enable common mass to help them fulfill their vision. CRY wants to make us all realize the power and potential of every child in the nation and plan a course of action to channelize a ‘change’ that will help all such potentials to bloom. These may be collective initiative or individual endeavor- but the vision everyone wants to achieve is going to unite them under the same umbrella.

If you want to be part of this mission, if you want to contribute- however tiny it might seem to you- to this initiative of nation building, you can rather bring a difference through your contribution and make the children of the nation proud of their rights. This can happen through just a small step- a wise choice is all you need to make. Come to and buy gifts for your close one. When you proceed to make payment for your gift, you will come across an option to pay Rs. 10 to the CRY foundation to support their brilliant initiative. With every purchase from, you get the chance to spend only 10 bucks to the development of your future generation in the country.

Just think, even a candy-floss stick comes costlier than the amount you are paying- but this small contribution is adding onto a colossal change for the future. Would it not be exciting to be a part of this metamorphosis? So, come forward and buy gifts for Your one gift can bring a smile to your close one and thousand others.